Time for Farnborough

A very important exhibition takes place right in the middle of summer greenness and vacation times, and that is Farnborough Air show.

The exhibition is a corporate exhibition, so called because Saab´s whole concern and concept is presented here. The Farnborough Air Show is held outside of London from the 19th of July to the 25th of July. The show draws a great public, 290 000 people are expected to visit the show with its 1260 exhibitors. New this year is that Saab has selected to concentrate on customer relation marketing at the Chalet instead of at the more traditional show case. Close to 600 people are pre-invited and will be taken care of through personal meetings and lunch invitations at the Chalet.

- Customers, partners, competitors - they are all going to be there, and that makes Farnborough such an excellent meeting place to discuss and relate what has happened and what is going to happen, says Saab Aerostructures Mats Palmberg, Vice President and Head of Marketing, Sales and Communications.

Back to CNB 4/2004