Saab’s long-term strategy remains firm
Saab's operations have been undergoing extensive transformation for a number of years as they shift positioning and expand along three axes:
- Strictly Swedish -> internationally active
- Defending borders -> protecting flows
- Product-focused industry -> service supplier focused on solutions
The emphasis in the market and customer demand is increasingly shifting in the direction illustrated above. Consequently, Saab’s operations are as well.
Image: Photo Grant Faint.
Seven important driving forces
Our market, business and development are driven by seven external factors:
- Changing global threat scenarios for physical and electronic flows are changing the defence industry
- Demand for cutting-edge technology in the military and civil security industry requires investments in research and development
- Changing security needs require broad-based solutions and commitments
- Security and economic macro factors are affecting businesses
- Society's integration increasingly demands partnerships between the public and private sectors
- Complex solutions mean complex deals where multiple stakeholders operate over extended periods
- A local presence is important to capitalize in new business opportunities