The Saab brand

When Saab AB, which originally was an acronym for "Svenska Aeroplan Aktiebolaget", was founded in 1937, its primary aim was to meet the need for a domestic military aircraft industry in Sweden.

After world war two the demand for military aircraft was decreasing and the engineers started to develop a car. 1947 the first Saab car, Saab 92, was ready to be shown. The car was aerodynamically built because of the engineering background from military aircraft. Also, not common was that the car had front-wheel drive. 

Today, the brand Saab is being used by two parties - Saab AB and Saab Automobile AB.

The brand Saab has been included in three different symbols. The first symbol consisted of an aircraft and the word Saab written under the aircraft. 

The second symbol is Saab written above an aircraft.

The third symbol is our present one consisting of the words Saab and Technologies, a griffin head and two floating ribbons. This symbol was created in 2000 when Saab acquired Celsius, and emanates from the previous Saab-Scania symbol used when the name of the company was Saab-Scania. That symbol was created in 1984, and used by the Saab-Scania Group at that time producing aircraft, trucks and buses as well as cars.